Visual+Literacy

 Visual Literacy Assignment

I believe that the graphic is attempting to show that some undefined population is overproteined. It then lists four statics about different potential proteins. Each of the different types of proteins is on different scales as well as adding to the information by including a visual representation for each of the four facts.

In analyzing this pictorial using the principles of PAT, I believe there were a few strong points as well as a few down falls. The first part of PAT, perception, I believe is represented by the organization of the how the facts are aligned. I struggle in finding the true meaning of why each fact is chosen. The A stand for action I think that the initial interpretation of the facts lead you to believe that there is a common ground to each of the facts however, once you read farther into each text box you come to find out that each is on a different scale showing that the impact of the same size font for the numbers is designed to mislead the intended audience. I think that the tools used to differentiate the facts are well chosen and visually speaking the table is pleasing to the eye. I do find there to be a discontinuity of the picture of the chicken compared to the already food of the burger, the hot dog, or the KFC bucket of chicken. I also believe that there could be an issue for the use of the KFC logo within the table if not appropriately cited can infringe upon the copyright for KFC.

I think that if I were to improve upon the visual the first thing that I would improve upon would be the scale used to represent the number to be the same. I also think that I would change the layout of the overall table. I would have it be composed of a web-type layout with the concept of “Examples of overproteined elements” with each fact branching out off of the center.